Interactive Television

Whether you represent a Television Operator, Broadcaster or Advertiser, you will know that Digital Technology has greatly influenced the way Television has evolved in recent times. Importantly, the active and dynamic data provided through home VDR set up boxes generates an information highway that allows you to capitalize on a multitude of opportunities that are there for the taking. Your ability to exploit the diversified data provided by television viewers will allow you to efficiently and profitably maximize your position in the marketplace. The key is to bridge the gap that hovers between viewing behavior and deliverable content and therein to capture the immense value your selected target market offers.

Quite simply, once you know who is watching what and when… you will be able to enhance productivity and effectiveness at all levels. To this end, ENQIO has developed an Audience Profiling Engine and full roll-out of products specifically for each sector of the Television Media industry. These will enable you to strengthen your offers, attract the business you want and confidently anticipate significant growth.

Addressable Advertising

A Needle in a Haystack? - It can be done. Today. We’ll show you how.

In a world of advertising clutter, where the consumer is continuously bombarded with purchasing offers of every kind imaginable, it’s time to imagine the reality of delivering exactly the right content to exactly the right individual, household or group at will. It can be done. Today. We’ll show you how.

Bringing together the very best of ENQIO analysis methodologies and cutting-edge information management systems, we find the untapped value you can create from within all ongoing content delivery and existing viewer and viewing habit data.

Combining the knowledge generated by our Media Insight Portal (MIP) and an operational link with your IPTV platform for content placement, ENQIO blends in-depth profiling and highly targeted segmentation results with relevant broad-spectrum industry and social network information. Together these will deliver clear, detailed and far-reaching customized reporting that will directly impact your decision making effectiveness and bottom line.

Along with our industry understanding, the unique and reliable insights ENQIO delivers will enable you to properly asses and decide the way you can best plan and schedule programming and advertising content and to redefine your own offers to each of your business or consumer target markets. You will thus ensure real productivity and cost-efficiency at all levels, increase your power to command better revenues in your sales negotiations across the board, and to confidently predict greater success from your offers to larger or smaller entities.

Please contact us at your convenience to set up an appointment.