Media Insight Portal
The ENQIO Media Insight Portal (MIP) is a totally ‘software’ solution that manages all the available information generated by Digital TV interaction. Developed to allow for the most advanced, comprehensive and accurate data-mining and management of its kind the MIP requires no additional hardware modifications and is further supported through seamless integration with your IPTV platform that enables important real-time data to be stored in the most effective manner possible.
From household and broader audience information to individual or regional real viewing behavior as well as all other related activities (ZAPP-tracer, program loyalty, ‘competitor activity’, advertisement report, channel ratings, program and video-on-demand trends and much more), the MIP gathers all the relevant data so that it can be used for further analysis, far-reaching Insight development and user-friendly reporting that will help you decide on your best next steps.
Additionally, your MIP will be structured so that you can offer selected and conditional access to third parties such as TV stations or advertisers.
Please contact us at your convenience to set up an appointment. |
|