Social Network analysis
Who’s the one really influencing
your customers?
More than focusing on individuals or groups of customers we focus on the interactions and relationships between your individual customers. We discover who the “influencers” are and how you can trigger and control the ‘word-of-mouth’ within your chosen target group.
More info >
|
|
Viral Marketing
It’s not what you do as much
as who you do it with!
Viral Marketing exploits the power of existing social networks to achieve a variety of business objectives. When you’re looking to develop greater brand awareness and loyalty or to increase sales cost-efficiently, you want to benefit from the Social Networking Potential (SNP) of the most ‘powerful’ people of your target market. But who are these people? What do they need to hear from you?
More info >
|
|
Spinners / Rotational Churn
Hey! Haven’t I seen you
somewhere before?
Rotational churn impacts SAC and SRC costs, causes an unclear profile of churners, and revenue drops (ARPU drops very soon afterwards). This is an especially frustrating issue for prepaid customer base managers.
More info >
|
ENQIO is an