Social Networks Analysis

Who’s the one really influencing
your customers?

More than focusing on individuals or groups of customers we focus on the interactions and relationships between your individual customers. We discover who the “influencers” are and how you can trigger and control the ‘word-of-mouth’ within your chosen target group.

It’s powerful stuff. ENQIO has developed algorithms to find the influential promoters in your customer base and will lay out the best action plan to enhance their loyalty, reduce churn and advance the acceptance of your new product and service offerings. Best of all, these important customers will promote their ‘experience’ to other worthwhile users.

ENQIO has been examining and exploiting social networks in this way for more than 5 years. By positioning your customer within the social network, we can see the information differently, select what is relevant, and derive compelling new insights regarding the communication needs of your customer and the network. Over 100 campaigns have been executed based on our results. This innovative and high-end approach has seen success in France, the UK, Belgium, Canada, the Netherlands, Spain, Portugal, Poland and Slovakia.

The power of social network analysis and marketing is not only in the software. It is a complete package that begins with a defined goal and target market and places all relevant elements of data where they need to be. To achieve a success story we actively push an end-to-end approach that is focused on “the people” and aimed at creating value.