Business Consulting

Turning Information into Value is the available prize.

ENQIO is committed to generating an unprecedented amount of real value for you. Delivering clear information platforms, technology frameworks and far-reaching Insights is certainly essential to that mission.

To experience the full power of such deliverables and realize maximum benefit from these, you may want our support in implementing the culture and activities they point to and our guidance when working towards the relevant success they can bring.

The key to consistently working towards value is to understand the value chain of Information and insights. For each solution we deliver we look at the way the value chain impacts your organization, processes and activities. ENQIO has structured this approach in our unique Executive Intelligence Maturity model (EIM).

ENQIO will help you bridge the gap between the outcomes of analytic and BI exercises and the actual execution that will deliver you the real and sustainable Value you can gain. To close this gap, all our offerings are delivered with the offer of an appropriate Business Consulting program. This will guide you and/or your teams on what, who, how, and where to use the newfound knowledge in an aligned, goal-oriented and most efficient way possible.

• Profit driven marketing: Knowing the current and future value of each of your customers allows you to steer optimise all your current marketing initiatives. Measuring and evaluating marketing initiatives becomes transparent and consistent throughout your organization.

• Capitalizing on customer information: Understanding what the information says about your customers allows you to engage groups or individuals with compelling communication. We can show you what type of message is particularly interesting for which customers, what business model works best and how big the potential really is.

When you enter into a relationship with us, you do so with the confidence that we are dedicated to making sure you have everything you need to see your end-goal realized in the best possible way.

Examples of business consulting:

• Provide assistance with the measurement of DM campaigns
• Workshop on how the principles of rule based marketing can improve your marketing efficiency
• Review KPI’s for decision making
• Provide assistance with the definition and measurement of social leader and ambassador campaigns

Areas of expertise:

• Campaign optimalisation
• Pricing simulation / optimalisation
• Customer Life Time Value optimalisation
  • TD ABC
  • Loyalty
  • Margin / Contribution
• Rule based marketing
• Viral marketing & Tribal marketing

Mastered technology:

• SAS ABM
• SAS MO
• Open Pricer
• Acorn