Predictive Analytics - Data Mining

ENQIO has established itself as an acknowledged frontrunner in this area. Whilst we can’t claim to be able to predict the future, we do know that with some good thinking you can foresee the most likely way your customers will behave. Our objective is to give you clarity and Insight in the areas you need and the opportunity and tools to be able proactively act upon the information.

Being one step ahead in the knowledge-to-sales process will give you a significant competitive advantage over the competition. Your ability to do this in a systematic and consistent way will lead to a continuous increase in performance.

Predictive Analytics is not magic. It is a developed science that takes as many of the relevant factors as necessary and available into consideration that, when implemented with a worldly human approach driven by experience and understanding, will deliver pragmatic and results-oriented solutions to a diversified range of business issues. Admittedly, at ENQIO, we do make it look quite simple!

As always, ENQIO will provide the best-fit-to-purpose solution that will deliver optimum value and maximum benefit to you.

Areas of expertise:

• Predictive Modelling (Cross and Upsell, Churn, etc.)
• Segmentation (Lifestyle, Lifestage, Needs, Value, etc.)
• Customer base tagging
• Profiling
• Sampling
• Market research analysis
• Integration of scoring models in existing business processes

Mastered technology:

• SAS
• SAS Enterprise Miner
• SPSS Base
• SPSS Clementine
• KxEN
• MS SQL Server