Books & Articles

Built to Last: Successful Habits of Visionary Companies (Jim Collins, 1994)

Competing on Analytics: The New Science of Winning (Thomas H. Davenport, Jeanne G. Harris, 2007)

Data Mining Techniques: For Marketing, Sales, and CRM (Berry & Linoff, 2004)

The Data Model Resource Book (Len Silverstone, 2001)

Good to great:Why Some Companies Make the Leap... and Others Don't (Jim Collins, 2001)

Having trouble with your strategy? Then map it. (Robert S. Kaplan, David P. Norton, HBR September 2000)

Improving Data Warehouse and Business Information Quality: Methods for Reducing Costs and Increasing Profits (Larry English, 1999)

Information Revolution : Using the Information Evolution Model to Grow Your Business (Jim Davis, Gloria J. Miller, Allan Russell, 2006)

Lateral Marketing: New Techniques for Finding Breakthrough Ideas (Philip Kotler, Fernando Trias de Bes, 2003)

Managing Price, Gaining Profit (Michael V. Marn and Robert L. Rosiello, HBR September 1992)

Spent: Sex, Evolution, and Consumer Behavior (Geoffrey Miller, 2009)

The Balanced Scorecard: Translating Strategy into Action (Robert S. Kaplan, David P. Norton,1996)

The Black Swan: The Impact of the Highly Improbable (Nassim Nicholas Taleb, 2007)

The Data Warehouse Lifecycle Toolkit (Ralp Kimball, 2008)

Time-Driven Activity-Based Costing: A Simpler and More Powerful Path to Higher Profits (Robert S. Kaplan, Steven R. Anderson, 2007)

Using the Balanced Scorecard as a Strategic Management System (Robert S. Kaplan, David P. Norton , HBR January 1996)