Useful Links
Online Resources
Social Network Marketing / Viral MarketingBBC Documentary; Six Degrees of Separation
Articles/White PapersEnding the War Between Sales and Marketing (Kotler, Rackham & Krishnaswamy, Harvard Business Review 2006) An Empirical Investigation of the Factors Affecting Data Warehousing Success (Wixom & Watson, MIS Quarterly March 2001) The Future of Data Mining – Predictive Analytics (Lou Agosta, Information Management Magazine, August 2004) Beyond the Basics: Accelerating BI Maturity (Eckerson, TDWI April 2007) Magic Quadrant For Business Intelligence Platforms (Gartner, 2010)
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