Newsletter June 2010
In this issue:
ENQIO exhibits at CommunicAsia as part of its global expansion strategy
(News, June 2010)
As part of our global expansion strategy ENQIO will be at the CommunicAsia trade show later this month. Billed as the “unparalleled one-stop ICT event platform in Asia” the event brings together the biggest and most influential names at all levels of the ICT-related industries.
The fact is that Operators across Asia face very similar challenges to their European counterparts: The battle for the customer and revenue assurance.
ENQIO’s solutions are focused towards meeting these challenges:
- Applications for low ARPU markets
- “Social” marketing tools based on the call network
- Pricing insights using competitive analytics
- Marketing strategy with segmentations
- And many more…
Come and meet us at our booth on the Belgian pavilion (booth 5J3.07) where we’ll be glad to show you how our latest developments can help your business.
The future of TV, everything’s getting really personal
(Article, June 2010)
To many people the first thing that springs to mind when we talk of digital TV is a higher quality visual experience. Actually, the arrival of digital TV delivers us with many advantages beginning with the fact that digital content can be delivered on more diversified platforms and most of all that digital TV allows for a much wider range of choice of viewing content than ever before. How does one cut through the clutter of channels and ‘on demand’ offers? How do I know I’m not missing something I would be interested in?
 read the complete story
What’s on the BI management agenda?
(May 2010)
“How will companies create business benefits from business intelligence (BI) investments in theforeseeable future?” This was the central question in a research project conducted by Vlerick Management School, in association with SAS Institute and Enqio.
Read the complete story
Review: Spicing Up Analytics
( March 2010)
The “Spicing Up Analytics” event was a big success this year. The four analytics specialists invited focused on ‘the road from analytic insights to management awareness of the conclusions’.
The main conclusion, delivered by Wim Hellemans (ENQIO), was that analytics performance should be measured on business impact rather than on statistic excellence. A reality difficult to accept for many analytics experts.
If you missed Wim Hellemans’ expose you can view it here:
“Segmentation and the accuracy trap”
(Comments, questions and feedback are welcome)
Review: Mobile Marketing Forum
(April 2010)
This year’s Mobile Marketing Forum attracted a wide range of specialists and marketing managers. The main conclusions were:
- The mobile phone is turning into a convergent platform combining different technologies and resulting in applications such as ‘augmented reality’
- Today all technologies and services are in place to promote mass adoption: 2010 is the year of mobile marketing
- Getting a positive return on this platform is not always evident (case of the newspaper Le Soir)
If you missed the event and would like to view Matej Karpisek’s expose you can access it here:
“Mobile analytics: How analytics bring mobile advertisers closer to their audience”
(Comments, questions and feedback are welcome)
Review: Netsci 2010
(May 2010)
The Netsci conference gathered all experts in the field of network analytics at the MIT University
The conference showed the progress made in the field of network analytics applied on social, medical and finance networks. The main advancement seen on social networks is the combination of human relationships and types of relationships with mathematical models allowing a better understanding on how, why, where and when people connect. Just one of the ways in which these insights will help marketers is to better understand the true needs of individual customers.
If you missed the event and would like to view Matej Karpisek’s expose shown at the Netmob session you can access it here:
“The marketers point of view: Applications and challenges for marketers using call network analysis”
(Comments, questions and feedback are welcome)
|
ENQIO is an