Newsletter March 2010
In this issue:
Enqio appoints Commercial Director: Johan Vranckx
(News, March 2010)
Enqio has appointed Johan Vranckx as its group commercial director.
Mr. Vranckx will manage and expand the sales team, help to develop the marketing policy, carry out the business plan and supervise the company's quality control system. He reports to Managing Director Alain Vandenborne.
Johan Vranckx (49) has more than fifteen years experience in the data analysis sector. He successfully filled executive sales and marketing positions at data analyst and application builder LACO Information Services, 4C Consulting specialised in customer relationship management and American software manufacturer SAS Institute.
>> Look at the full management team
Together with Open Pricer, we go for optimised pricing in telecom
(News, March 2010)
Enqio and French company Open Pricer have launched a joint solution that allows telecom operators to provide well-founded and more cost-effective prices. Correct pricing for companies and private persons is important to make the difference with the competition.
"Price is the most powerful profit lever", says Daniel Rueda, founder of Open Pricer. "The number of companies currently applying the right pricing processes to boost their business profit is rare. That is why the price erosion is costing companies millions of euros every year."
"Regulators also put pressure on telecom operators to cut their prices", says Alain Vandenborne, co-founder of Enqio. "It affects margins and operators often don't know how best to deal with this."
Enqio and Open Pricer's offer capitalises on this. By bringing together large amounts of data about competitors, costs and benefits, and analysing them, both companies determine the best price model per product or service, per market or segment, or even per individual customer.
>> Look at our other partners
Meet Oscar, Understand the value of calling networks
(News, March 2010)
MeetOscar is an informative and inspiring knowledge centre about "social networking" and its significant applications for marketing managers.The goal of this initiative is to show the value hidden in the call network information.
Since 2004, Enqio has been working on social networks and word-of-mouth marketing together with several telecom companies and universities in Europe. The insigths gained in this period are now published at the MeetOscar site.
Meet Oscar at: http://www.meetoscar.eu, give us your comments, and of course, don't forget to tell your friends!
Mobile internet says: “Hello Africa”
(Article, March 2010)
Can Africans do with the internet what they’ve done with mobile phone? It certainly looks like some mobile giants are having a go at it.
As the 90’s came to an end a lot of telecom professionals believed doomsday was nigh with the approach of the new decade. None of those skilled professionals would have seriously accepted the notion that of 1 out of every 3 Africans would own a mobile phone within ten years. Yet, come 2010, that is exactly where the industry is at. Could all these people be using mobile internet in the coming decade? Should we seriously believe that?
Yes, we should.
 Read the full article (requires free login)
The Price Is Right
(Article, March 2010)
Price is a key buying factor for telecom services. It communicates the value of your offer and creates a host of expectations about it. Indeed, pricing can make or break the success of a new product or service.
An overpriced offer will almost always lead to slow penetration and low market share. For services that have a critical mass threshold to function properly and reach profitability, over pricing can be detrimental to say the least. Many telecommunications services need this critical mass; there’s little use in having a phone if there is no one to call.
On the other hand, under pricing an offer can make an otherwise viable value proposition unprofitable. This lack of profit can eventually lead a company to discontinue the service; destroying customer value and loyalty in the process. When ‘pay as you go’ tariffs were first launched operators were unable to invoice text messages. Had they not been able to set a correct price for the service they would have been forced to discontinue it. Knowing what a success texting has become, we can see how they would have missed out on a wealth of customer value.
How do you set a price? What are the key factors to consider? Let’s look at what ‘pricing methodology’ has to offer...
Read the full article (requires free login)
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