Newsletter September 2010
In this issue:
From the CEO: September update
(News, September 2010)
Dear Friends and business partners,
As we head towards the 4th quarter
of this year it gives us great pleasure to share some of the year’s highlights
so far, and especially our most recent good news, with you.
Read the full update
7 October ENQIO & Xeikon organise the very first Xeikon Café
ENQIO & Xeikon organise the very first Xeikon Café 'Effective Communication in Today's Retail Market'
Key note speaker is Gino van Ossel from the Leuven Gent Vlerick management school
See the full agenda & register:
http://www.xeikoncafe.com
Can remittance turbocharge ARPU?
(Article, July 2010)
Mobile Telecom operators the world over have seen their ARPU drop in
recent years. Emerging markets and Africa are no exception to that (see
Figure 1). Operators are looking at different options to get it back up.
With growing competition, maturing markets and a customer base that
continues to increase at the bottom of the pyramid in the developing
world, ARPU on calls and texting is going nowhere but down. The way up
demands a good exploration of customer needs. What do they value? What
are they willing to pay for? And, can operators bring ARPU up by tapping
in to remittance?
 Get the full article
Mobility Location Based Services
(Article, September 2010)
Mobility? Location? Nope,
it’s all about timing!
The story behind the new fuzz
of Foursquare and Facebook Places, by Frank Cornelis - Enqio
Location Based Services are the hype of 2010.
Startups like Foursquare and Gowalla in the US and Plyce in France started in
2009 and their users’ base took off in 2010. Foursquare received in June
another 20 million $ venture capital. And now latest, Facebook introduced it’s
Place applications in August
So, what all the fuzz
about?
Get the full article
Help! My customer is churning
(Article, August 2010)
Customer
retention is a constant challenge to the marketing team. No wonder! Churn is
the most important cause of value destruction. So it’s worthwhile attaining a
clear perspective of those churning customers!
Get the full article
From the CEO: september update
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