Can Remittance Turbocharge ARPU

written by Steven Dupon, July 2010

Mobile Telecom operators the world over have seen their ARPU drop in recent years. Emerging markets and Africa are no exception to that (see Figure 1). Operators are looking at different options to get it back up. With growing competition, maturing markets and a customer base that continues to increase at the bottom of the pyramid in the developing world, ARPU on calls and texting is going nowhere but down. The way up demands a good exploration of customer needs. What do they value? What are they willing to pay for? And, can operators bring ARPU up by tapping in to remittance?

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