Enqio

Segmentation and customer analysis

25-28 October, Londen

Successfully applying data insights to product development and loyalty and retention strategies to help grow and protect revenues, reduce churn and retain market share

  

About Telecoms Customer Segmentation & Intelligence 2010

 

Now in its 12th year, IIR’s Customer Segmentation & Intelligence conference is firmly established as the premier forum for segmentation, marketing, pricing and business intelligence professionals within telecommunications service providers.  Attendees will learn how to develop actionable customer segmentation and intelligence strategies; moving beyond data collection to the practical and tangible application of customer insights to CRM, churn prevention, product development, pricing and marketing initiatives.  Drawing together a global panel of experts, the event offers 4 days of experience-based insights into how data can be translated into practical strategies designed to:

  • Improve understanding of customer needs
  • Develop segment-specific products and services
  • Enhance customer loyalty and promote trust in the brand
  • Reduce churn and protect market share

Key Speakers include executive from:

BT / Cablecom / Deutsche Telekom / Digiturk / Orange-FT Group / PT Group / T-Mobile Czech Republic / Telenor Pakistan / Telenor Serbia / Turkcell / Zain

 

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