Enqio

ENQIO at the mobile marketing forum

Hotel Le Meidien, Brussles | 30 April 2010
www.mobilemarketingforum.be 

Mobile marketing has become the holy grail of one-to-one marketing. A very interesting and promising domain for all, yet only few privileged ones have witnessed it’s full potential. High expectations for marketers could turn into consumers’ worst nightmare. Mobile is undoubtedly a very personal interaction channel, yet also a very private one. That’s why we should use it with moderation and great care, turning conversations into long lasting relationships.

What are the do’s and don’ts? How can we turn advertising intoapplications, brand experiences, while dramatically increasing the time of brand interaction? Can mobile interaction reach a critical mass, allowing to build a solid business case? What benefits have other brands experienced? What about the consumer?

Follow interactive workshop presentations by ENQIO, Sanoma Magazines Belgium, Corelio, Belgium-iphone.com, ...